Running a consulting business focused on creating optimized content is not always easy. Even with years of experience, keeping up with the constant changes can leave anyone confused. With the right expertise, the problems businesses face in attracting SEO leads and winning SEO clients can be a breeze.
With this article, we aim to give you an actionable list that your agency can apply in order to get viable SEO leads that you can turn into SEO clients. Some tips may seem obvious, and others may already be tried and tested, but we will also go through some of the more specific recommendations that you probably haven’t thought of before.
Tip 1: Offer Free Social Business Page Creation
Offering your clients free social business page creation works particularly well with other agencies. It has shown to have a great effect, especially with local clients. Giving clients the basics like claiming the brand name, creating a cover photo, designing a profile picture, and setting up opening hours will definitely add value to the service you are offering. These things are pretty straight forward for savvy marketers to set up. Plus, they can be up and live in 30 minutes or less. Once the potential client sees how great your work is, it becomes easier to reel them into availing of your other offerings.
Tip 2: Give A Free SEO Audit
Potential clients see a lot of value in actionable data that they can use to improve their business website. This report should tell them what they are doing right, trust me, they will really appreciate this. Taking it a step further, you can go out of your way to give them a call in order to build more trust and confidence in what you are offering them. 80 to 90% of consulting businesses will not follow up on leads to get them to form SEO contracts. But those who do find that it is well worth their time. Those who do usually follow a three-step process: sending, following up through call or email, and attempt to schedule a meeting. Such a method works best since you are not continually pestering your client, and you give them the chance to pick a time that suits them best.
Tip 3: Free Marketing Training For Local Businesses
Holding a get-together for small business owners and giving them valuable free marketing advice will build your network and help you get to know their needs. With these needs, you can talk to them about actionable marketing tips and company-branded literature. When you this, you are showing business owners that you have the expertise and authority in the market. With that said, they will be more willing to listen to you and what you have to offer. This also allows them to know whom to get in touch with you if and where they have questions. Some attendees may even ask you to help manage their marketing on the spot.
Tip 4: Join A Variety Of Tarde Shows (Not Just SEO Ones)
As an SEO agency, you need to be able to think outside the box. One great way to do this is to attend business conferences aimed at promoting startups in various sectors and markets. These business conferences are a great way to mingle and build your network in order to discover more about your target audience. Simply having a booth at a trade show will put you on the radar of businesses looking for ways to improve their marketing strategy.
Tip 5: Show Them Ways They Can Improve
Business owners are always looking for resources they can use to improve. If you can build a resource site for them with a network of other local digital marketing service providers, they know you are the person to go to for their online business needs. Hook up with local web designers, writers, and social media strategist. Compile them in an easy to access and navigate directory, and they will surely appreciate the information
Tip 6: Create A Discussion Platform
Social media has become the best platform for people to come together and discuss their interests. IT is also a place where people go to learn about new ideas and concepts. As an SEO agency, you can use this to your advantage. There are sites like Quora that allow you to answer the most popular questions. In doing so, you are promoting your agency while also showing your expertise and knowledge on the topic. When you do this, people will likely explore what you have to offer and hopefully become eds that you can turn into SEO clients.
Tip 7: Author A Downloadable Training Kit
Giving away your valuable intel on software may not be the best business idea. But what you can do is provide your target audience with a free training tool kit on how your service works. This works great because your audience is likely busy and will not take advice. Instead, they like to start doing the work in order to learn. Having them do the work allows them to approach you, and you can collect contact details so you can get in touch with them. These downloadable training kits can be posted on various platforms on the internet where you think your target audience is most likely to be
Tip 8: Let Them Know You Are Thinking Of Them
Both clients and potential clients like to feel important to your business. This can be done by sending them a care package to thank them for their time or their business with you. Such packages do not have to be anything too fancy. Things like a cup of coffee, chocolates, or pastries will do. In this case, it not about the price of the swag, but rather the thought that lets them know you haven’t forgotten about them.
Tip 9: Create A High-quality Business Directory
Creating a business directory gives businesses the chance to list themselves for free and follow up on ways they can market their business more effectively on a local level. The directory you decide to make can be as big as you would like or as targeted as necessary. As a general rule, you may want to keep it within your local area only. With very little marketing behind this idea, it often magically attracts business listings. A good tip would be to include “free Business Directory” in your title tag and target around these keywords for organic visibility.
Give Them What They Want
Tip 10: Offer Guarantees They Can’t Refuse
People generally love to have offers presented to them, and they also like to get it consistently. One way to do this is to ensure your blog comes out on a schedule, so they know when and where to expect it. You can push this schedule across various platforms, including social media, to get the word out there. Also, if there is something new on the scene, be the first to talk about it. Either make it a priority blog or start commenting and posting about it on other platforms. This way, clients know you are up-to-date and tech-savvy on what they need for their business.
Tip 11: Start Networking
If you want to find the right SEO clients for your business, networking with business owners is necessary. Get to know the businesses in your local area personally, so you know how to cater to their needs as a provider. You can do this by joining online communities and providing them valuable tips in marketing and web issues. Answer their questions with insightful perspectives and share the information you discover.
Another way to go about networking is to introduce a referral scheme. Business owners will likely know other business owners. Find ways where they can get incentives by talking about your services and offerings to their colleagues. Word of mouth is a great way to gain credibility and trust within a network.
Tip 12: Address their needs
A number of online businesses do not even realize that their website has issues that need to be resolved. Doing a quick browse through local business websites can tell you what they need. After, you can reach out to them with a proposal that can help them improve their rankings. If they see that you have taken the initiative, they are more likely to listen to what you have to say. In turn, they may bring you onboard to fix those issues and find solutions to future endeavors.
Tip 13: Expand Your Services
In general, people love it when they can get everything they need all in one place. The same goes for business owners. If you are offering up more than just SEO services, they are more likely to avail of a package deal (plus they can save money, and you can save on costs too). Moreover, old school bosses may not even know that they are looking for SEO services, so being able to layout for them what that entails along with some other innovative ideas will likely get them on board with what you do.
This also leaks into how you interact with online communities. Work to expand the topics to engage with aside from SEO. You can venture into social media visual design, copywriting, and even marketing to show that your not just about one thing but are a well-rounded service provider that can take on any challenge that comes your way.
A great way to show that you can provide excellent and reliable service is to post the before, and after results you have from clients (with their permission, of course), so other business owners can see the effects you bring. This increases your credibility and reliability making it easier for other potential clients to consider your services. IF they see the results you have yielded, you’ll gain respect as an SEO professional and gain more leads your way.
Tip 14: Show Your Credibility
A lot of decisions people make on the internet are based on reviews coming from others. With that said, gather as many testimonials as possible from past clients. The best medium for such a thing is a quick video review. It engages with them, and they can really see the excitement and emotion of the person reviewing your services. Testimonials will go a long way in giving your company the “Social Proof” it needs to gain more clients down the line.
It’s always great to browse through a website and see the logos of the companies they have serviced and worked with. If their logo is there, that means the client was happy with the service. Having these logos on your site shows that you can be trusted to bring in good service that people are more than willing to work with you on projects.
Going back to networking for a moment and linking to credibility, SEO professionals should start offering to write free blog posts for potential clients that explain why blogging is essential and how it can positively impact their SEO. This not only connects you to other business owners, but it also shows your credibility and knowledge in the field. Also, participating in business forums and social media groups and engaging with their comments and questions will increase your credibility in the field of SEO in the eyes of potential clients.
Tip 15: Get On The Radar
As an SEO professional, it is essential that you have visibility. If your clients are looking for visibility, it is only right that you have your own. No one will hire someone they have never heard anything about. One way to do this is to get accreditations from Google Partners. There are few considered to be SEO accredited, but Google Partners is a good starting point. The goal here is to have those badges of professionalism on your site, so clients are keener to trust your services and offerings.
Tying It All Together
In a world that is fast becoming more and more internet-centric for all types of business, there has never been more of a need for a great SEO professional. If done right, SEO professionals can gain loads of clients that seek to fight their way to the top of search engine results pages. Through these tips, you can take the steps needed to potentially get more business owners in the door so you can start building a reputation that precedes you!