Building anything properly requires that you have the right tools. The same thing applies if you have joined any affiliate marketing programs. The best affiliate marketers are those who know which tools are best, how to use them in a timely manner, and how to apply such affiliate marketing tools to improve productivity and efficiency.

While you can manage without using too many tools and therefore spending less on monthly subscriptions, investing some money in the right ones can go a long way in terms of your ROI. We understand that finding the right tool at a reasonable price point can be difficult, especially for those just starting out. So, here we will list down some essential affiliate marketing resources to get you started and a few recommendations as well.

Hosting Tools

Like it or not, we live in a time where everything connects back to the internet, especially an affiliate marketing business. Word of mouth will not get your business as far off the ground as it used to. With that, businesses require a fully-functioning and optimized website to establish an online presence and enhance their performance.

Hosting tools help you create that website, which is the first step in building your online presence. As an affiliate marketer, your website will likely be the best investment you make in terms of tools. Don’t settle for sub-par or below-quality hosts. Doing so can do more harm to your marketing efforts than good.

For one, a website needs to be FAST. People will not wait more than 5 seconds for a site to load. Ideally, yours will load in 3. Hosting tools are also a database to store all the information contained in your site, so if something goes wrong with their server, you can say goodbye to your precious data. Lastly, a reliable hoisting tool will have very minimal to no downtime. This is crucial as you do not want your site to be down when people try to view it, this often discourages prospects, and it makes your site look untrustworthy.


Siteground is the perfect WordPress hosting service for beginner affiliates. Their plans start at $6.99 per month, and with it comes a package worth your subscription.  The StartUp plan will allow for about 10,000 visits to your site and 10GB of web space for one website. So, for those just entering the affiliate scene, this is a great option to start with to see where your website goes.


Once your website starts to grow and sees around 100,000 unique visitors per month, your existing hosting service will likely recommend an upgrade. In that case, Cloudways is a good option for a hosting provider, with plans starting at $10 per month. The great thing about Cloudways is that you only pay for the resources that you use. This means you get certain features right off the bat depending on the plan you choose and the choice of add-ons depending on your needs.


If you are looking for an all-in-one host, GoDaddy fits the bill perfectly. GoDaddy has the cheapest one-year plan priced at $1 per month, but it is also notorious for having the most expensive long-term accumulation. A three-year contract will have you p[paying $5.99 per month.

Even so, all their annual plans come with a free domain name and an Office 365 email which is available to you for free during your first year. GoDaddy includes all the necessary aspects that people look for in a web host. Moreover, it allows for plenty of disk space and an unmetered bandwidth. This way, you do not have to worry so much about running out.

Content Creation Tools

Now that you have your affiliate marketing website all set-up with the right host, it’s time to fill it up with content that aims to promote your offering in the best way possible. Compelling content is what will urge your target audience to bite and click the purchase button. Needless to say, it is vital that your content is of good quality and has enough plump to it for it to rank on search engines.

Aside from investing in a great host provider, the next in line would be content creation tools that will help your content ideas come to life. These two affiliate marketing tools go hand-in-hand can take your efforts far and wide, helping you achieve your goals and turn an income that ends up paying for the tools you have invested in.


SurferSEO is more than just about writing high-quality content. It has an array of features that help glean a light on how your competitors are capturing attention and uses that information to give you a blueprint on how to improve your rankings.

In terms of content creation, the chrome extension works with Google Docs seamlessly. You will see your overall content score compared to that of your competitors. It also allows you to list out specific keywords and their frequency within the text. As your Content Score increases, so does your competitiveness compared to similar posts of its kind.

Frase is a free tool that has a double use. On the one hand, it provides you with the most popular titles and headings based on the keyword you entered. Then, it gives you a list of the top-rated sites regarding that topic and a list of sources you can use to write your content. Its helpful features allow you to create a content brief giving you the targeted SEO keywords and the average density used in top-rated articles (those on the first page of Google).

The most important feature is that once your blog or article is complete, you can check to see how it compares to those top-rated ones on a 1 to 100 % scale. From there, you can sprinkle in keywords or raise the word count to meet the average and surpass competitors. is a powerful tool that is free to use.


By now, you have probably already heard of Grammarly. It is one of the top editing and content construction tools out there, trusted by millions. You can use Grammarly for free and get the basic grammar edits and basic sentence construction (getting rid of passive voice). If you are looking for a more in-depth analysis of your content, the Premium subscription offers grammar correction, sentence construction advice, re-phrasing, and synonyms. This will create more intriguing content.

Grammarly Premium and Business also come with its own plagiarism checker, which checks your content against millions of other sites to make sure yours is unique. All the phrases or parts that are highlighted and the source of the copy listed out for you. This makes it easy to find edits and alternate your text.

Research Method Tools

As an affiliate, research is something you will spend a lot of time doing. You will have to figure out which products in the market are hot right now and who is willing to buy them. It is crucial to ensure your efforts don’t go to waste and that you make the commission you aim for.

Affiliate marketing tools should be easy to navigate and simple to understand. Reading through complicated graphs and charts will only eat up valuable time that you could be spending on earning. So, here are some user-friendly, tried, and tested options for your consideration.

Your audience demographics will tell you how to gear your content in order to appeal to their age group, interests, or location. This makes it essential to understand so that your content and offerings can reach those who are most willing to do business with you. is a simple tool that shows you which age group searches your specified keyword the most and their gender as well.

With that, you can plan your content to appeal to your preferred audience. For example, if the term “digital marketing” appeals to 25- to 44-year-olds. You can make your content a tad more formal than content geared towards 18- to 24-year-olds. This free tool is simple in form and information and is an excellent jumping pad to more in-depth research.

Google Trends

Google Trends is another research tool for affiliates that provides demographic information based on a location. It will also show you keyword trends over time. Affiliates can use the information gathered on Google Trends to improve SEO through finding local link opportunities in locations where queries matching yours are most evident. Based on age and gender, you can conceptualize the proper posts, blog topics, and content to appeal directly to them.


The search for effective long-tail keywords can leave even the best SEO researches slumped at times. This is because long-tail keywords are more specific, so finding which ones are searched by users can be like looking for a needle in a haystack. Fortunately, A nswerThePublic makes this task easier.

In order to get a list of viable and searched long-tail keywords, you simply place your short keyword into the search bar and let the site do the compiling for you. You will come up with a list of long-tail keyword ideas that you can incorporate into your content to raise the SEO score. Moreover, using quires most searched by users will show that you have the capabilities to directly solve the issue they are trying to solve.

Search Engine Optimization (SEO) Tools

SEO tools fall in and out of popularity quite frequently. This makes it challenging to know which ones are currently the best ones to use. Such tools aim to ensure that your content has enough of the right keywords, right length, and compelling content to rank on search engines. While they are similar to content creation tools, some key features set them apart.

For one, SEO tools will also help you in distinguishing your target audience. With that, it can provide helpful tips on how to go about capturing their interest. Blogging, for example, is like talking to your clients, so while it may be informative and technical at times, it’s best to keep it conversational to relate more to potential customers.

The great thing about is that it gives you ideas for introductory paragraphs based on one sentence of text, your target audience, title, and tone you wish to have. Let’s face it; there will always be a time when even the best affiliates run out of writing ideas or topics. Writer’s block happens to everyone, and is a great way to get past that. Being able to have a pre-made and totally unique introduction can help you build a compelling article.

Additionally, you can also get a title and heading idea from here. With all these features combined, it can really speed up the writing process and leave you more time to attend to other tasks, which can sometimes be endless when in an affiliate marketing business.


SEMRush is first and foremost a keyword research and monitoring tool but has evolved to be a go-to tool for many affiliates and online bloggers for keyword research and fixing SEO errors. It also allows for competitor analysis, making it a must-have for marketers that want to understand what type of content brings in the best ROI.

With this tool, you can discover top-performing competitor content, which you can use as a jump to figure out what to write about. You will also be able to monitor where your keywords rank weekly and run SEO audits that show issues on your website that hurt your ranking.

Google Keyword Planner

Google Keyword Planner is a must-have for researching profitable niches, topics, products, and services. In beginning the process of looking for SEO keywords, this keyword tool is where you should start. While the data is limited, it can give you a solid insight into where to start digging deeper.

A Plethora of Options

As you can see, there is a wide range of tools for affiliates that can improve business and help them see a great ROI. This list of affiliate tools is far from complete but is considered to be the most useful today. Also, each one comes with additional features depending on how much you are willing to spend based on your current business objective.

With the essential toolset of the best digital marketing tools, any affiliate can aim to become successful in their given industry or niche. All that is left to know is when to apply each tool in a manner that is most effective. We will touch on this in future blog posts, so make sure to check back regularly for the newest insights!