How To Get Started With Affiliate Marketing

affiliate marketing guide
Read our affiliate marketing guide and discover how to jumpstart your career.

This article will be your affiliate marketing guide to making it great! We will describe the different types of affiliate markets and how you can use them to increase your income.

If you are looking for a reason to start your own business, then affiliate marketing just gave you one. Lately, there has been no shortage of high-paying affiliate programs, and the market is projected to rise in the upcoming years.

Affiliate marketing is one of the few ways to make money working online that grants you high rewards and flexibility at the same time. This makes it appealing to many people seeking to start their own businesses. If done right, it can be a profitable way to earn income by creating valuable and sought-after content.

What Is Affiliate Marketing

Affiliate online marketing is the manner you earn commission through promoting another brand’s product or service. In this case, the affiliate will look for a product or service that they enjoy showcasing to an audience and earn some money each time they make a successful sale.

There are hundreds of affiliate markets to choose from. Deciding which one is best suited for you means knowing what the most popular ones are. Here are the most common types of affiliate markets.


As a webmaster, you either already own a website or plan on building one as an affiliate marketer. In this case, advertisers can contact you to promote their products and services on your site. Websites that attract a massive amount of traffic can easily start earning income by directing visitors to merchants through the banners, widgets, or links around the website. This type of affiliate market works best if the product or service being advertised or promoted is within the same niche that the website covers.

Search Affiliates

Entrepreneurs who consider themselves search affiliates focus on leveraging their clients on search engines and social media. This leverage is done by making use of paid advertisements. Usually, merchants will take into consideration the manner in which different search affiliates drive traffic in promoting what they offer. Doing so makes sure that strategies are in line with the offering they are trying to sell.


Merchants look into bloggers when they want to post information about their company and offerings. Most of the time, these come in the form of reviews. In this case, the merchant will send you samples, and your review will focus on spreading the word about their offerings. Bloggers offer merchants organic ranks on search engines, making it important to look for one who supports company offerings. In the end, bloggers are one of the most sought-after affiliates as they increase traffic and conversions.

Coupon Sites

Coupon or deal sites have become one of the most popular types of affiliates. This is because many companies have an e-Commerce friendly website where they can easily purchase their products. Coupon sites offer these consumers coupons or discounts on these products through special codes.

Review Sites

Review sites focus on creating keyword-rich content based on a specific niche. Usually, merchants reach out to such sites in order to build a credible and reliable reputation for their products. After all, the more potential customers see good reviews of a product, the more likely they will avail of it. The key to attracting merchants is to create a site that is neat and clean. Keep it free from pop-ups and widgets. You may also want to focus on one niche to make your site more appealing to readers.

Loyalty Portals

A loyalty portal or cashback site works by literally giving money back to members based on their purchase through the site’s affiliate links. In this case, the site would get a commission for every sale made and give some of the commission right back to the user who made the purchase. Yes, this leads to lower profit on the publisher’s side, but it is easily made up by encouraging people to make purchases through their promotions and incentives.

Email Marketing

Lastly, email marketing is another affiliate option that basically reaches out to prospects with personalized messages promoting a merchant’s offerings. When getting into email marketing, you will need to make sure that CAN-SPAM is compliant to avoid any issues. Email marketing targets specific people and usually offer special deals and opportunities.

How Can You Make Money?

Working in the world of affiliate online marketing is quickly becoming an easy and viable means to make extra income. Each affiliate program is different, and the commissions paid largely depend on the product or service you promote as well as the company itself. Usually, the minimum you can expect to earn is 5% commission for each sale you make. Other companies can give you as much as 40% per sale, while others choose to provide a flat rate rather than a percentage.

Some affiliate programs have a recurring commission allowing you to earn on a regular basis. This is true for programs that have a service through subscriptions. Affiliates get commission so long as the customer remains one in the company.

There are four common ways that companies pay their affiliates.

  • Pay per sale
  • Pay per lead
  • Pay per click
  • Pay per ad view

Choosing The Right Affiliate Program

When you start getting into affiliate online marketing, it is very important to keep in mind the niche you will be working in. The niche you decide on will determine the products and services that you will promote. Deciding on this will be the first step in getting your first client. Here are some things to consider when choosing the right affiliate program.

Niche Compatibility

As mentioned above, you will want to make sure that the niche market you work in is something you are interested in. This is because you will want to promote a product that appeals to you. Moreover, keep in mind your interests and knowledge. If you are passionate about what you promote, you will be more motivated to get it in front of an audience.

Program Competitors

Once you know which offer you want to promote, the next step is to research the brand’s competitors. The goal here is to see if they also offer affiliate programs to join. The rationale behind this is that if your audience sees additional products in the same category or even from competitors, it will increase your chances of conversions.

Target Audience

In line with your niche, the product or service you want to promote should be something that your target audience is interested in. To know this, you have to figure out who your target audience is. Ideally, you will want to have a customer profile ready before you start your affiliate marketing. A great way to get your customer profile started is to research competitors and see who they target.

Product Quality

As an affiliate marketer, you will want to make sure that the products you promote are of high quality. You will be marketing yourself as much as the product and showing that you can be trusted to provide only credible products up’s your reputation. Fronting high-quality products will also increase your following and, in turn, help you gain more clients down the line.

Vendor Support

Looking into how your market vendor responds to questions and suggestions can show a lot about their dedication to their product. As much as possible, you should be able to easily contact your vendor in case problems occur. You will also want to look into their marketing materials and see if it provides accurate and helpful information regarding the offerings.

Getting started in the affiliate marketing business opens up a lot of potentials, especially for those looking for a flexible way to earn additional income. It is a business that you can build on more and more as you gain clients and experience. Soon, you may even be able to manage multiple clients at once and build a portfolio you can showcase!