SOCIAL MEDIA ANALYTICS gather data from social media websites and analyze data using social media analytics tools in order to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Today, we are about to learn the 8 of the top software that businesses use for their social media analytics:
1. SOCIAL INSIDER
SOCIAL INSIDER is BEST for enterprises, agencies, and social media managers that want to save time with reporting as well as improve their strategy through competitive research.
Socialinsider is a social media competitive benchmarking, analytics and reporting tool. We support all major social media networks: Facebook, Instagram, Twitter, Linkedin, YouTube and TikTok. With Socialinsider you can save time and impress clients with data they haven’t seen before by comparing their efforts with the efforts of their competitors.
HOW MUCH DOES SOCIAL INSIDER COST?
Socialinsider rate starts at $99.00 per month. They do not have a free version. Socialinsider offers a free trial.
WRIKE is BEST for mid-sized and Enterprise companies that embrace teamwork, run multiple projects, & clients. Tailor Wrike to your needs with custom workflows, fields, & reports.
Wrike is the perfect project management tool for teams of 20+. It comes with enterprise-level security & scalability. Project Managers, Product Managers & Program Managers love these features: Gantt charts, Calendars, Workload View for resource management, Custom Dashboards, structuring via Folders, Projects, and tasks & auto-assignment based on task statuses. On a marketing or creative team? Wrike for Marketers is a separate product with tailored templates, proofing tools & an Adobe extension.
HOW MUCH DOES WRIKE COST?
Wrike rate starts at $9.80 per month, per user. There is a free version. Wrike offers a free trial.
BRAND24 is BEST for small & medium brands all over the world to identify and analyze online conversations relevant to their business in order to get customer insights, grow their satisfaction and sales.
Brand24 is an effective, affordable and user-friendly solution to track and analyze online conversations about their clients, brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crisis, track the results of their campaigns, find brand ambassadors, discover cooperation opportunities to get more coverage and create brandable PDF reports in a matter of seconds!
HOW MUCH DOES WRIKE COST?
Brand24 rate starts at $49.00 per month. They do not have a free version. Brand24 offers a free trial.
MENTIONLYTICS is BEST for start-ups and Small businesses Mid-size enterprises Actors, Musicians, Celebrities Public Figures, Politicians, Business Leaders Marketing Agencies
Mentionlytics is an award-winning Web and Social Media Monitoring platform. It works great for small and larger companies, as well as individuals (artists, politicians, celebrities etc). Get a complete report of what people are saying about your brand on Facebook, Instagram, Twitter, Youtube, Pinterest, News & blogs or ANY other website. Set it up in seconds by entering your brand name!
HOW MUCH DOES MENTIONLYTICS COST?
Mentionlytics rate starts at $39.00 per month. They do not have a free version. Mentionlytics offers a free trial.
DIGIMIND is BEST for designed for medium to large businesses across all industries, Digimind is an intelligence platform that helps organizations to facilitate insight-driven digital transformation.
Digimind is a simple yet powerful social listening and market intelligence platform used by companies to transform data into actionable insights for strategic decision-making. Digimind helps marketers and analysts on brand reputation, competitive intelligence, consumer insights, trend tracking, influencers identification and campaign analysis.
HOW MUCH DOES DIGIMIND COST?
(Unprovided by vendor)
MADGICX is BEST for Industries: SMEs, Enterprises, Ad agencies, Soloprenuers. Verticals: E-Commerce, Lead Generation, App Installs and local businesses DTC Experise.
Madgicx is a secret weapon used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads across Facebook & Google. Madgicx utilizes machine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.
HOW MUCH DOES MADGICX COST?
Madgicx rate starts at $49.00 per month, per user. They do not have a free version. Madgicx offers a free trial.
HOOTSUITE is BEST in focusing on SMB and Enterprise, Hootsuite is the most widely used platform for managing social media, loved by over 16 million people around the globe and trusted by more than 800 of the Fortune 1000.
Hootsuite is the world’s most widely used social media management platform with over 16 million users worldwide. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.
HOW MUCH DOES HOOTSUITE COST?
Hootsuite rate starts at $19.00 per month. They do not have a free version. Hootsuite offers a free trial.
8. ZOHO SOCIAL
ZOHO SOCIAL is BEST for Mid Size Business, Small Business Supported Countries – Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, UK, US.
Zoho Social is built keeping in mind the needs of growing businesses — those that are starting to get serious about social media marketing. We’ve built the product to help you build your social media presence, without having to worry about setting things up, getting trained, variable costs, etc. We’re working hard to keep things simple and offer value for your money. Easy enough for you to understand and get started within minutes.
HOW MUCH DOES ZOHO SOCIAL COST?
Zoho Social rate starts at $15.00 per month. There is a free version. Zoho Social offers a free trial.
We hope we helped you with this. Let us know if you have ideas about different software that we can add here.
I’ll be the first one to tell you to always take advantage of all the free SEO Marketing Software and Tools available to you. This website is a huge resource for just that. Although some are pay, most are free or free to try.
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Please keep in mind that all SEO Marketing Software lists are not exactly the same. Depending on your interests you should give them all a quick look. Don’t leave wondering if you missed the Gem you hoped to find.