SOCIAL MEDIA ANALYTICS gathers data from various social media websites and analyzes the data using an analytics tool in order to help you make business decisions. The most common use of this tool is to discover customer sentiments to support marketing and customer service activities.
With social media fast becoming the go-to platform for people to discuss and share their thoughts, it is essential to use social media analytics tools in the business to gauge how a business like yours can improve. Let’s go through 8 of the best social media analytics software you can use to up your game when it comes to growing your business.
1. SOCIAL INSIDER
Enterprises, agencies, and social media managers can really benefit from SOCIAL INSIDER. It saves time by giving you reports that improve digital marketing and social media strategies through competitive research.
SOCIAL INSIDER is a competitive benchmarking, analytics, and reporting tool that supports all major social media networks. This includes Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. With SOCIAL INSIDER, you can efficiently impress clients with data they haven’t seen before by comparing their strategies with those of their competitors.
HOW MUCH DOES SOCIAL INSIDER COST?
SOCIAL INSIDER rates start at $99 per month. There is no free version, but you can try it out with their free trial.
If you manage a mid-sized or enterprise company that embraces the value of teamwork, runs multiple projects, and manages a handful of clients, WRIKE is perfect for you. With this software, you can customize your workflow to suit the needs of your team through fields and reports.
WRIKE is the perfect project management tool for teams with 20 or more members. It comes with an enterprise-level security & scalability feature that project managers and program managers find very compelling. Features such as Gantt charts, calendars, workload views for resource management custom dashboards, structuring via folders, project and task management, and auto-assignment based on task statuses really help move things along in a productive manner. If you are on a marketing or creative team, WRIKE for marketers has a different product that has tailor-made templates that allow for proofing and Adobe extensions.
HOW MUCH DOES WRIKE COST?
WRIKE rates start at $9.780 per month, per user. There is a free trial version available.
Brand24 is perfect for small and medium-sized businesses and brands all over the world, finding it easy to identify and analyze online conversations relevant to their business in order to get customer insights, grow their satisfaction, and convert them into sales.
Finding the effective, user-friendly, and affordable solution to tracking and analyzing online conversations on clients, brands, products, and competitors can be overwhelming. But with Brand24, you can empower these processes with their user monitored online reputation. That prevents PR crisis and allows you to track the results of their campaigns by finding ambassadors and discovering cooperation opportunities to get more visibility and create brandable PDF reports in a matter of seconds.
HOW MUCH DOES WRIKE COST?
Brand24 rates start at $49 per month. They do not have a free version but offers a free trial.
Start-ups and small business mid-sized enterprises such as actors, musicians, celebrities, and public figures such as politicians and business leaders can benefit from marketing agencies that make use of MENTIONLYTICS.
Start-up and small businesses can really benefit from Mentionlytics. It is an award-winning web and social media monitoring platform and works great with small and larger companies as well as individuals such as artists, politicians, and celebrates. You will get a complete report of what people are saying about your brand on Facebook, Instagram, Twitter, YouTube, Pinterest, news & blogs, or ANY other website. You can set it up and have it running in seconds by simply entering your brand name.
HOW MUCH DOES MENTIONLYTICS COST?
Mentionlytics rates start at $39 per month. While they do not have a free version, you can try it out with their free trial.
DIGIMIND was designed for medium to large businesses across all industries. It is an intelligence platform that helps organizations facilitate insight-driven digital transformation.
DIGIMIND is a simple yet powerful social listing and marketing intelligence platform that s used by companies to transform their data into actionable insights so they can make strategic decisions. It helps marketers and analysts with brand reputation, competitive intelligence, consumer insight, trend tracking, influencer identification, and campaign analysis.
HOW MUCH DOES MENTIONLYTICS COST?
The cost of DIGIMIND is not provided by the vendor. You can opt to get on a consultation call with them to find out the prices of their offerings.
If you are an industry, SME, enterprise, ad agency, or solopreneur, MADGICX is a great social media analytics software to monitor all verticals such as E-commerce, lead generation, app installation, and local business DTC expertise.
MADGICX is a secret weapon used by thousands of marketers who want to make data-driven decisions to optimize their ads across Facebook & Google. It makes use of machine learning and computer visioning technology to provide advertisers with high-end performance analysis to increase capabilities.
HOW MUCH DOES MADGICX COST?
MADGICX rates start at $49 per month, per user. They do not offer a free version, but you can try it out with their free trial.
When it comes to focusing on SMB and Enterprise social media managing, HOOTSUITE is the perfect choice for SMBs and enterprises. It is widely used and loved by over 16 million people around the globe and trusted by more than 800 of the Fortune 1000.
HOOTSUITE is considered to be the world’s most widely used social media management platform. It has over 16 million users and is designed for the organization to execute their social media strategies across multiple platforms and social networks. This includes Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Teams can easily collaborate within a secure environment across multiple devices and departments so they can manage social media profiles and engage with customers seamlessly. HOOTSUITE also gives you the opportunity to generate more revenue for the business.
HOW MUCH DOES HOOTSUITE COST?
HOOTSUITE rates start at $19 per month. They do not have a free version, but they offer a free trial you can try out.
8. ZOHO SOCIAL
If you run a mid-sized business or a small business support country in Australia, Canada, China, Europe, India, Latin America, Middle-East, Africa, UK, or the US, ZOHO SOCIAL may be the social media analytics tool for you.
The main focus of ZOHO SOCIAL is to keep in mind the needs of a growing business. They are serious about helping those that are starting to take social media marketing more seriously. They have built the products to help you create a social media presence without having to worry about complicated setups and training. They also take into consideration variable costs and keep that to a minimum. ZOHO SOCIAL works hard to make sure things are simple for you to understand and get started within minutes.
HOW MUCH DOES ZOHO SOCIAL COST?
ZOHO SOCIAL rates start at $15 per month. There is a free version available, and they also offer a free trial.
Taking advantage of social media analytics is the new trend in growing your business. With these tools, you can find new ways to strategize your digital marketing and, in turn, scale your business to gain the clients you want. The world is fast become technology-centric, if it already is not, and with that, businesses need to adapt to the new patterns and behaviors of their target audience.
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