Website Optimization Tools allow website owners and webmasters to improve website performance and website visibility in search engines. Like any other software for SEO, this is essential to your website to drive potential traffic.
Here is a list of 11 best software for website optimization that can be helpful for you:
1. VWO FULLSTACK
VWO is BEST for Marketers, UX/UI professionals, Product Managers, Product Marketers, Mobile App owners.
VWO FullStacks allows companies to literally test anything. Be it the search algorithms or recommendation engine for your eCommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. You can experiment on any platform and not just limited to devices that have a browser. Think native apps, beacons, and connected devices. VWO FullStack is a part of the VWO Experience Optimization Platform.
HOW DOES VWO FULLSTACK COST?
VWO Fullstack rate starts at $1999.00 per month. They do not have a free version. VWO Fullstack does not offer a free trial.
2. SE RANKING
SE RANKING is BEST for small business owners, SEO pros and agencies.
SE Ranking’s Website Audit tool evaluates websites against every key SEO parameter like technical setup, security, meta tags and headers, page loading speed, image, content and link optimization, and so on. The tool uses different scanning sources like link-by-link crawling, XML sitemap, and the user’s own list of URLs. It can also scan subdomains and closed/test domains upon request.
HOW DOES VWO SE RANKING COST?
SE Ranking rate starts at $18.60 per month, per user. There is a free version. SE Ranking offers a free trial.
3. PROOF PULSE
PROOF PULSE is BEST for any kind of online business that generate leads and sales through their website. Industries include SaaS, eCommerce, Courses, Travel, Real Estate, Memberships, and Agencies.
Proof’s flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions. Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10-15%. Proof Pulse is perfect for any online business that wants to convert their visitors to leads and sales.
HOW MUCH DOES PROOF PULSE COST?
Proof Pulse rate starts at $29.00 per month. They do not have a free version. Proof Pulse offers a free trial.
Know where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability of topics on your website. Whether youre starting fresh or improving your existing website, Treejack is the perfect tool to get the insights you need to build an intuitive information architecture.
HOW MUCH DOES TREEJACK COST?
(Unprovided by vendor)
SMARTLOOK is BEST for SMBs, E-Commerce sites, B2B vendors, Web design agencies, UX, Marketers, CRO specialists.
Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do.
HOW MUCH DOES SMARTLOOK COST?
Smartlook rate starts at $31.00 per month. There is a free version. Smartlook offers a free trial.
6. CLICK CEASE
CLICK CEASE is BEST for PPC managers and advertisers interested in optimizing their campaigns by eliminating the fraudulent clicks from their clients competitors and other sources of click fraud.
1 of 5 clicks on your PPC campaign is most likely…useless. ClickCease blocks competitors and bots from clicking on your Google Ads. Main features: Custom detection settings Google Ads refund automation Landing page video recording Spy on competitor creative and their positions. ClickCease offers a full set of tools geared for SMB’s and Agency accounts.
HOW MUCH DOES SMARTLOOK COST?
ClickCease rate starts at $15.00 per month, per user. They do not have a free version. ClickCease offers a free trial.
AHREFS is BEST for Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises
Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing, competitive research, website audits and rank tracking. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.
HOW MUCH DOES AHREFS COST?
Ahrefs rate starts at $99.00 per month, per user. There is a free version. Ahrefs does not offer a free trial.
CLOUDFLARE is BEST for speeding up and protecting millions of websites, APIs, SaaS services, and other properties connected to the Internet.
Cloudflare Inc. is the leading web performance and security company helping to build a better Internet. Today the company runs one of the worlds largest networks (of more than 100 data centers) that powers more than 10 trillion requests per month. This is nearly 10% of all Internet requests, impacting more than 2.5 billion people globally.
HOW MUCH DOES CLOUDFLARE COST?
Cloudflare rate starts at $20.00 per month, per user. There is a free version. Cloudflare offers a free trial.
DIVI is BEST for WordPress Professionals, web designers, site owners, marketers, developers.
You’ve never built a WordPress website like this before. Divi is more than just a WordPress theme, it’s a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.
HOW MUCH DOES DIVI COST?
Divi rate starts at $89.00 per year. They do not have a free version. Divi does not offer a free trial.
10. NEW RELIC
NEW RELIC is BEST for small to large businesses focused on delivering excellent customer experience, business success, and more.
New Relic is the industry’s largest and most comprehensive cloud-based observability platform built to help customers create more perfect software. The world’s best software and DevOps teams rely on New Relic to move faster, make better decisions, and create best-in-class digital experiences. If you run the software, you need to run New Relic.
HOW MUCH DOES NEW RELIC COST?
(Unprovided by vendor)
SIMILARWEB is BEST for being a global cross-device market intelligence company used by 100,000s of businesses worldwide to discover, decide and deploy their digital strategy.
SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups.
HOW MUCH DOES SIMILARWEB COST?
(Unprovided by vendor)
12. LUCKY ORANGE
LUCKY ORANGE is BEST for being committed to serving small to medium sized businesses all the way up to enterprise level and Fortune 500 businesses.
Why aren’t my visitors converting? As many as 99% of your visitors will never turn into customers, and Lucky Orange knows why. Installation is fast and takes just a few seconds no coding required. In addition, Lucky Orange is easy to use, ready to go out of the box, and every plan includes full access to all of our features, including Dynamic Heatmaps, User Recordings, Live Chat, Surveys & Polls, Conversion Funnels, Realtime Dashboard, and Daily Email Reports.
HOW MUCH DOES LUCKY ORANGE COST?
Lucky Orange rate starts at $10.00 per month. They do not have a free version. Lucky Orange offers a free trial.
So, these are the 12 best among all the website optimization tools. We hope we’ve been a big help.
I’ll be the first one to tell you to always take advantage of all the free SEO Marketing Software and Tools available to you. This website is a huge resource for just that. Although some are pay, most are free or free to try.
Build Websites. Build Links. Sell Stuff!!
Please keep in mind that all SEO Marketing Software lists are not exactly the same. Depending on your interests you should give them all a quick look. Don’t leave wondering if you missed the Gem you hoped to find.