Optimizing your website has never been more important than in today’s technology-driven world. Website owners and webmasters all want to improve their website performance and visibility in search engines. Like many SEO software options, these are the essential tools you should use to drive more potential traffic to your website.
Let’s go through the 11 best website optimization tools that can be very helpful to you.
1. VWO FULLSTACK
Marketers can really benefit from UX/UI professionals, product managers, product marketers, and mobile app owners. What if we said that you could get all this one single software?
VWO Fullstack allows companies to literally test anything they can imagine. Be it search algorithms or recommendation engines for an E-commerce store to subscription workflows for your SaaS business. VWO has it all. It can even help you execute the most complex tests. The ability to experiment on any platform is definitely a plus, and it isn’t just limited to devices that have a browser. You can use it on native apps, beacons, and connected devices as well. VWO Fullstack is part of the VWO Experience Optimization Platform.
HOW DOES VWO FULLSTACK COST?
VWO Fullstack rates start at $1999 per month. They do not offer a free version nor a free trial period.
2. SE RANKING
SE Ranking is one of the best website optimization tools for small businesses and SEO professionals and agencies alike.
SE Ranking’s website audit tool evaluates websites against all the SEO parameters such as technical setup, security, meta tags, and headers. It also considers page loading speed, images, content, and link optimization, among other things. This tool uses various scanning sources like link-by-link crawling, XML sitemap, and the user’s own list of URLs. Moreover, it can scan subdomains and closed/test domains upon request
HOW DOES VWO SE RANKING COST?
SE Ranking rates start at $18 per month, per user. They offer a free version as well as a free trial.
3. PROOF PULSE
If you run an online business that generates leads and sales through your website, then PROOF PULSE is here to assist you. PROOF PULSE works with industries like SaaS, E-commerce, Courses, Travel, Real Estate, Memberships, and Agencies.
PROOF’s flagship product. Pulse helps online businesses increase their leads and sales by showing them real-time social Proof. Visitors will see notifications on the page when others sign-up or avail of a product or service. Having visitors see this builds trust and confidence in the brand, which leads to a higher conversion rate. Across 20,000 sites that use Proof, the average conversation increases in leads and sales are 10 to 15%. PROOF’s Pulse is perfect for any online business that wants to turn visitors into leads and sales.
HOW MUCH DOES PROOF PULSE COST?
PROOF Pulse rates start at $29 per month. They do not have a free version but offer a free trial to those who want to give it a try.
Having a clean and clear website to navigate is important for your visitors. TREEJACK helps business websites find out the ease of navigation on the site and provides solutions to fix the problem.
Description If your website is difficult to navigate and your visitors cannot find what they are looking for, chances are they will give up and go somewhere else. With TREEJACK, you can pinpoint content where visitors tend to get lost and receive expert solutions on how to fix it. With its Tree Testing feature, you can evaluate the findability of the topics on your website. TREEJACK is great for new websites or if you are trying to improve an existing one. TREEJACK is the right tool for building an intuitive information architecture.
HOW MUCH DOES TREEJACK COST?
TREEJACK does not provide its prices, but you can easily contact them through their website to find out their offerings and their corresponding prices.
SMARTLOOK is a productive tool for SMBs, E-Commerce sites, B2B vendors, Web design agencies, UX Marketers, and CRO specialists.
SMARTLOOK is a qualitative analytics solution for web and mobile that aids over 200,000 businesses of all sizes and industries to answer the “whys” behind user behavior. It can help clear up questions like “why do users churn?” or “why aren’t they using a specific feature?”. This tool eliminates the guesswork by being always-on-visitor recordings and heatmaps showing real user behavior. All plus, it also does automatic event tracking and conversion funnels that reveal trends in behavior. It does not just show you numbers and graphs but focuses on telling you exactly why users behave the way they do.
HOW MUCH DOES SMARTLOOK COST?
SMARTLOOK rates start at $31 per month. There is a free version available and a free trial as well.
6. CLICK CEASE
If you are a PPC manager and advertiser interested in optimizing your campaigns through eliminating any fraudulent clicks from client competitors and other unwanted sources of click fraud, then CLICK CEASE is the web optimization tool for you.
Did you know that 1 in 5 clicks on your PPC campaign is most likely useless? With CLICK CEASE you can address this problem by blocking competitors and bots from clicking on your Google Ads. The main features of CLICK CEASE are custom detection settings, Google Ads refunds automation, landing page video recordings, and the ability to spy on competitor actions as well as their positions. CLICK CEASE offers a full set of tools geared for SMB’s and Agency accounts.
HOW MUCH DOES SMARTLOOK COST?
CLICK CEASE rates start at $15 per month, per user. They do not offer a free version, but you can avail of their free trial.
Website owners, SEO professionals, marketers, agencies, in-house marketing teams, and enterprises can benefit from this powerful SEO optimization tool.
AHREFS is a tried and trusted brand by SEO and marketing professionals worldwide as the ultimate toolset for SEO optimization. It is powered by industry-leading data. AHREFS works by crawling the web and stores tons of data, making it easily accessible through a simple user interface. The data can be used to aid keywords research, link building, content marketing, competitive research, website audits, and rank tracking. All in all, AHREFS helps accelerate the growth of organic search traffic to a website.
HOW MUCH DOES AHREFS COST?
AHREFS rates start at $99 per user. There is a trial period of 7 days available for $7, followed by the monthly fee.
CLOUDFLARE is known for being the best in speeding up and protecting millions of websites, APIs, SaaS services, and other properties that are connected to the internet.
CLOUDFLARE Inc. is the leader in web performance and security, helping to build a better internet experience for all. Today, CLOUDFLARE runs one of the world’s largest networks of more than 100 data centers that powers more than 10 trillion requests per month. This is nearly 10% of all internet requests and impacts more than 2.5 billion people globally.
HOW MUCH DOES CLOUDFLARE COST?
CLOUDFLARE rates start at $20 per month, per user. There is a free version and a free trial period as well.
If you are a WordPress professional, web designer, site owner, marketer, or developer, then DIVI is the website optimization tool for you.
DIVI makes building a WordPress site streamlined. It is more than just a WordPress theme but also a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be used by design professionals and newbies alike and gives them the power to create stunning designs in a surprisingly easy and efficient manner.
HOW MUCH DOES DIVI COST?
DIVI rates start at $89 per year. There is no free version nor free trial.
10. NEW RELIC
Any small to large business can benefit from the excellent customer experience delivery and business success of NEW RELIC.
NEW RELIC is considered to be the industry’s largest and most comprehensive cloud-based observability platform built to help their clients create the most perfect software they can. The world’s best software and DevOps teams rely on NEW RELIC in order to streamline their work and get things moving faster. This allows them to make better decisions and create the best-in-class digital experience they want to see. If you run software, NEW RELIC is a must.
HOW MUCH DOES NEW RELIC COST?
NEW RELIC does not provide its prices, but you can easily contact them through their website to find out their offerings and their corresponding prices.
Known for being a global cross-device market intelligence company, SIMILAR WEB is used by 100,000 businesses worldwide to discover and deploy their digital strategy.
SIMILAR WEB is a very well-known optimization tool used by huge brands like Google, eBay, Nike, and United Airlines to discover strategies and deploy their digital strategy. SIMILAR WEB has raised $65 million to date and employs more than 250 people across eight global offices. It was recognized in 2015 as one of Europe’s top 100 fastest growing companies by Red Herring and was selected by Wired Magazine as one of the hottest 100 start-ups.
HOW MUCH DOES SIMILARWEB COST?
SIMILAR WEB does not provide its prices, but you can easily contact them through their website to find out their offerings and their corresponding prices.
12. LUCKY ORANGE
There is no lack of commitment to serving small and medium-sized businesses, including enterprises and Fortune 500 businesses with LUCKY ORANGE.
LUCKY ORANGE aims to address the burning question, “Why aren’t my visitors converting?”. 99% of your visitors will never convert into customers, and LUCKY ORANGE knows exactly why. To use this tool, you simply have to do a quick and simple installation, and everything is ready to use. Every plan includes full access to all its features, including Dynamic Heatmaps, User Recordings, Live Chat, Surveys & Polls, Conversion Funnels, Realtime Dashboard, and Daily Email Reports.
HOW MUCH DOES LUCKY ORANGE COST?
LUCKY ORANGE rates start at $10 per month. They do not have a free version, but you can avail of their free trial.
Website optimization tools are a huge help to businesses not matter the size, and with this compiled list, we hope you find one that is best suited to your needs.
I’ll be the first one to tell you to always take advantage of all the free SEO Marketing Software and Tools available to you. This website is a huge resource for just that. Although some are pay, most are free or free to try.
Build Websites. Build Links. Sell Stuff!!
Please keep in mind that all SEO Marketing Software lists are not exactly the same. Depending on your interests you should give them all a quick look. Don’t leave wondering if you missed the Gem you hoped to find.